The current economic recession is having an impact on the legal profession, but like in any financial turmoil, those who plan ahead get ahead.
Despite a natural reaction to cut expenses and hunker down to weather the economic storm, entrepreneurial lawyers are still pressing ahead with business plans. Entrepreneurial lawyers are using this brief slowdown in their billable hours to add new practice areas, learn new skills, expand their marketing efforts, cross-train staff, and make informed decisions about the future of their law firms. There is no better place to that than the upcoming ABA TECHSHOW.
The 2009 ABA TECHSHOW features almost three full days of outstanding educational sessions covering e-discovery, Web 2.0 marketing, e-mail management, "techno-ethics", document management, affordable collaboration tools, and much more.
Despite a slow-down in transactional work, litigators know the now-constant march of e-discovery will not wait for the economy to recover; savvy rainmakers know that now is the time to invest in learning new marketing techniques that utilitize new social media, such as LinkedIn, YouTube, and Facebook to expand your business into a larger marketplace; and law firms of all dimensions can benefit from the amazingly perceptive forward-thinking of ABA TECHSHOW keynote speaker, Richard Susskind, author of the provocative new book, The End of Lawyers?: Rethinking the Nature of Legal Services, and author of the 1996 landmark book, The Future of Law: Facing the Challenges of Information Technology. And those are just a few of the sessions and activities at the conference.
While this conference is about technology and important business issues facing our profession, it is not just for the technology guru in large firms. The conference has over a dozen sessions specifically for the solo and smaller firm lawyers in America. This conference is by and for lawyers, featuring the best educational sessions and networking opportunities of any legal conference all year.
OK, call me a bit biased--I sit on the TECHSHOW planning board. However, as a practice management advisor to law firms across the US, my goal is to help lawyers succeed in the business of practicing law. Because I know what this year's sessions, speakers, and activities have to offer, I can whole-heartedly recommend you join us for what could likely be your most profitable three days all year.
Join us April 2-4 at the Chicago Hilton. Register before the February 28 early-bird deadline, and be sure to book your flights to Chicago now because there are some great airfare deals from many parts of the country.
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