Now is the time to take a few moments to send a personalized message to your clients to thank them for their confidence in your firm. While many lawyers wait until Christmas to send a holiday message, I prefer to send a Thanksgiving card.
In any business, it’s the little things that count. Those little acts or touches help distinguish your business from your competitors. Sending a personal note of thanks is a great personal touch to help build on-going relationships with present and former clients.
Many lawyers choose to do this at Christmas time, but that tradition is changing. More and more cards reflect the changing religious diversity of this country, so now contain general wishes of peace and prosperity for the new year. Nice, but a weak platform to deliver your message. In addition, the holiday card may get lost in the flurry of cards that arrive the week or so before Christmas. So the card does not give you much of a chance to stand out from the crowd.
A Thanksgiving card is a perfect solution. The message of thanks is really the best message to send to a person who has purchased legal services from you. And it arrives well before the Christmas cards.
I was quoted in Monica Bay ’s article on this issue in Law Firm Inc. Of course if everyone starts to send out Thanksgiving cards, you may need to try Halloween cards! So get to work before everyone jumps on this bandwagon!
