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Wednesday, June 15, 2005

Flying Solo Takes Flight Once Again

I just finished reading the page proofs for the upcoming new edition of Flying Solo, the venerable bookshelf practice management classic published by the ABA. This is a terrific must-have book for all solo and small firm practitioners who are committed to the effective, efficient, ethical and profitable practice of law.

Granted, as chair of the ABA Law Practice Management Publishing Board that publishes Flying Solo, I may not be completely objective! However, I read all of the books we publish, and this is among the best.

This edition features over 50 chapters written by leading practitioners and law firm management experts such as Joel Bennett, David Masters, Dennis Kennedy, Jim Calloway, Larry Bodine, Jerry Lawson, Lynda Shely, Jim Dimitriou, Tom Kane, Nancy Byerly Jones, Linda Ravdin, Carolyn Elefant, Mark Robertson, Kerry Randall, Gary Munneke, Ed Poll, and Rick Klau. (In the interest of full disclosure, I also contributed two chapters.)

Expertly edited by Portland solo practitioner, K. William Gibson, this book covers most of the issues lawyers face in the life of a solo or small firm--from staffing to technology, marketing to mergers, cash flow to vacations, and just about everything in between. It will be a great addition to your business library today and for many years to come.

I am honored to part of the community effort to bring this practice resource to the legal profession.  I know you will find reading the book as rewarding as I did.

Monday, June 13, 2005

Proof That Client Service is Worth Millions

Sometimes winning $16.8 million for your clients is not enough.  It's how you win it that matters. That's the lesson from this story in the Buffalo News about a family's displeasure with their lawyers, despite the firm obtaining a $16.8 million personal injury verdict on their behalf.

Disbursement issues, the right-to-control-settlement, and dissatisfaction on other matters caused the father to file a disciplinary complaint against the attorneys, and he is threatening to file a malpractice claim.

The complaint played a part in the recent decision by the New York Appellate Division of the State Supreme Court to discipline the lawyers.

The case highlights the importance of superior client service even in the face of exceptional legal service.  Today's clients want to be involved in the resolution of their legal matters. Most are unfamiliar with legal matters, but do understand client service.  Clients who feel left out of the process or pushed beyond their comfort zone will lose faith and trust in their legal advocates. A lawyer's foremost asset is intellectual objectivity, but it must be balanced against the client's expectations.  If these are out of sync, client dissatisfaction follows. It is important for lawyers and firms to continually gauge client satisfaction throughout and after the legal representation to make sure attorney and client expectations are being met, or problems will result.

No matter how good the results in court, the final verdict is really in the hands of the client.  Firms that make client service their highest priority will reap the benefits and avoid the pitfalls, even when the legal results are measured in millions of dollars.