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Sunday, March 20, 2005

Simple But Effective Marketing

Locating the service agent for a foreign corporation can be a common task for lawyers and their paralegals, but it is a thankless one. The Internet made it easier, but it took Maryland attorney and entreprenuer, Terry Berger, to make it painless.  Terry hosts Resident Agent Info, a web site that makes it a snap to find the resident agent for corporations in all 50 states and the District of Columbia.  The info is free from all but three states, as Terry makes clear. It's a web site that every lawyer should bookmark.

I also applaud Terry for his shrewd marketing.  His site provides the information as a public service, promotes his law practice and he collects a bit of ad revenue at the same time. I'll bet the site gets 100 times more the views than one that would just promote his law practice. A good lesson for us all.

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