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Monday, February 28, 2005

Files That Talk

As lawyers, we know that pictures speak a thousand words. We often use pictures and other visuals to persuade clients, juries, opposing counsel, government regulators, and others to see our point of view.  Pictures are powerful, but we are often ignorant of some of the most powerful images: The picture of how our clients view us as lawyers. 

Rest assured, clients reach conclusions about your qualities as a lawyer by extrapolating from the visible to the invisible. The condition of your office and files become vivid symbols of your skills and attitude toward your clients and their problems. 

Messy, disorganized files project carelessness, while neat, well-organized files convey concern, competence, and attention to detail. A cluttered office and desk can convey an image to a visiting client that you are too busy to effectively handle their legal matters. 

Other lawyers and judges also notice the condition of your files, so your reputation in the legal community, and consequently your effectiveness as a lawyer, is influenced by the messages they send.

Here is a proposed standard for file maintenance, as suggested by Alberta lawyer Paul McLaughlin in his book Welcome to Reality: A New Lawyer's Guide to Success: My clients can come in at any time and look through their files without their condition or contents embarrassing me.

Here is my proposed standard for office appearance: My clients can visit at any time without the condition of my office embarrassing me or causing the client to silently question my effectiveness and efficiency.

Meeting with clients in a conference room is, at best, a temporary solution to a messy office. Quite frankly, it’s a cop-out. The same goes for shoving documents in the file with the best intentions of neatly organizing it later—it only gets attention if the matter goes to trial or a hearing. In the meantime, clients and others are watching the mess grow.

Taking time to frequently organize your files and offices will provide your clients with a positive picture to take with them during and after the representation.

 Not a sermon, just a thought.

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» Messy Office, Desk and Files … Bad Marketing from LegalMarketingBlog.com
Perception IS reality to the observer. If a client or prospective client observes a lawyer’s office as disorganized, such disarray can strike fear into their mind as to how their matter will be handled. On Reid My Blog, a posting... [Read More]