Buyer's remorse is not limited to the purchases of consumer electronics, homes and automobiles. Many clients also experience second‑thoughts about the lawyer or law firm they just hired. They may never voice these thoughts to you, but there is something lawyers can do: To reassure your new clients that they have made the right choice, immediately show a little extra client care: Personally call them within 24 hours to let them know you have commenced work on their behalf. Tactfully let them know this is a courtesy call at no-charge. Then send each new client a brief thank you note with a "gift." The "gift" could be a recent copy of your firm newsletter or a recent topical article you authored that relates to the client’s matter, thereby adding to the their confidence in your abilities while helping them to better understand the legal issues. The gift could merely be your business card that lists an unpublished telephone number for the client to reach you directly in an emergency, or it could be a book related to their legal issues, to convey to them that you care about them as a client. You get the idea, so go ahead an create the best “gift” for your firm or practice. This immediate special attention reduces the clients’ unspoken thoughts of remorse, and helps to build positive long‑term relationships.